Apple’s People Problem
Apple is great a making products for people. They are terrible at making products with people.
People are messy. They hate things, they want to manipulate things. When and where people want to communicate they will alter the environment as they see fit, never mind the whims of the provider of the infrastructure.
Apple is great at perfection. Making perfectly machined, perfectly designed pieces of technology (both software and hardware), and marketing those technology marvels likewise in a state of immaculate perfection. Beautiful people, beautiful hands, beautiful photography and video. Even beautiful music.
It is all perfect.
In one of the most famous ads they have produced of late, a sullen teenager is seen constantly rooted on his phone, observing the world only through a screen. In the end, he perfectly framed what he missed through the device with the device,...
Continue reading →